Alex Jordan

Alex was born a performer. A child model in her native Barbados, she also made waves with her sporting ability as national swimming champion as well as representing her country at golf. She spent 10 years learning ballet, jazz and tap dancing where she caught the performing bug and starred in productions across the island including the musical “Sur La Plage” and “Sleeping Beauty”.

At 16, Alex won a prestigious Prince of Wales scholarship to a United World College to study the International Baccalaureate on Vancouver Island where she became fluent in French and Spanish. She went on to receive an honours degree from McGill University in Montreal in Third World Politics and Modern Languages, but returned to front a drive time radio show on 104.1 Yess FM in Barbados and continue her love of sports, playing for the Barbados Women’ Squash team. As a personality Alex became the poster girl for Barbados Carnival, the voice of Banks Beer and worked successfully as a broadcaster while working for the United Nations Drug Control Programme. She continued to make a name for herself as the face of The Plantation Tropical Spectacular, a live show that led Maxi Priest to ask Alex to tour with him. Instead Alex embarked on a U.S tour with a Caribbean Rock Band, across 15 cities and 3 states as the presenter on a tour reaching thousands of American college students.

In the UK Alex worked in A&R for Polydor Records, contributing to the campaigns of Snow Patrol, Yusuf Islam, Ronan Keating, James Morrison, Girls Aloud, Ms. Dynamite and the Black Eye Peas to name a few. She also presented Polydor’s artists at EMAP, MTV and Channel 4, as well as fronting Universal Music’s New Music Showcases for 3 years running.

She worked as a presenter on BBC Radio 1, BBC 5 Live, BBC Radio 3, BBC Caribbean Service and the BBC World Service. She covered the football World Cup in Germany for BBC 1Xtra and has also covered Rotterdam Carnival in Holland, Berlin Carnival, Labour Day Carnival in New York, Grenada and Barbados’ Carnivals, as well as Trinidad’s Carnival many times for a number of BBC stations.

She covered Notting Hill Carnival for Synergy TV, MTV Base and the BBC for many years running. She was the recipient of a Silver Sony Award 2008/2009 for her coverage of Leeds and Notting Hill Carnivals for Radio 1.

Alex also fronted her own show on BBC 1Xtra called the 1Xtra Soca Show, but resigned to take up residence in her native Barbados. There she remains a correspondent for the BBC, while presenting and producing sports documentaries for SportsMax TV.

Alex has recently also been called by ESPN to host various Caribbean sporting events for the network, starting with the Ocean Style/ESPN Golf Invitational in Montego Bay Jamaica.

In January 2010, Alex will also return to Barbadian radio to front the breakfast show on 101.1 SLAM FM.